Pearson Technology Group Canada: Just Released Business and Lifestyle Titles

Trend Following (Updated Edition): Learn to Make Millions in Up or Down Markets (9780137020188)

05 Mar 2009 10:17:03 GMT

Discover the investment strategy that works in any market � and helped some traders make a fortune in the crashing markets of Fall 2008!

“Covel has created a very rare thing--a well documented and thoroughly researched book on trend following that is also well written and easy to read. This is one book that traders at all levels will find of real value.”
—John Mauldin, Thoughts from the Frontline

In this fully updated edition, trend following expert Michael Covel introduces the traders and fund managers who�ve been using this strategy for decades, adding brand-new profiles such as David Harding, who manages $10 billion plus dollars through his London-based trend following firm. Then, Covel walks you through all the concepts and techniques you need to use trend following yourself. One step at a time, one simple chart at a time, you�ll learn how to understand price movements well enough to profit from them consistently--in any market.

Available now at your favourite bookstore!

Winners Never Cheat : Even in Difficult Times, New and Expanded Edition (0137009038)

05 Nov 2008 06:00:03 GMT

Your values are your #1 business advantage! A worldwide business bestseller, with a foreword from CNN's Glenn Beck.

Times are difficult and uncertain. In times like these, some will say that you can no longer afford principles, ethics, or honesty. They're 100% wrong and the proof is right here, in Jon Huntsman's Winners Never Cheat: Even In Difficult Times. Who's Jon Huntsman? Someone who started with practically nothing, and made it to Forbes' list of America's Top 100 richest people: a self-made multi-billionaire.

This book presents the lessons of his lifetime in business: a life that has included the best of times and the worst. The first edition became an instant classic; now, Huntsman has thoroughly updated it with new chapters on maintaining your principles in difficult times, when dishonest "sharks" seem to be everywhere. This is no mere exhortation: it's as practical as a book can get. It's about how you listen to your moral compass, even as others ignore theirs. It's about building teams with higher values...sharing success and taking responsibility...earning the rewards that only come with giving back. Huntsman built his career and fortune on these principles. You don't live them just to "win": you live them because they're right. But in an age of cheating and scandal, Huntsman's life proves honesty is more than right: it's your biggest competitive differentiator. So, consider what kind of person you want to do business with. Then, be that person and use this book to get you there. All author royalties from this book go to the Huntsman Cancer Foundation.

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Available now at your favourite bookstore!

Conversational Capital (0137145500)

05 Sept 2008 06:00:03 GMT

Embed "remarkableness" into all your products and services...so that customers are compelled to purchase!

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Available now at your favourite bookstore!

Financial Shock (0137142900)

25 Aug 2008 16:18:02 GMT

The subprime financial crisis is the decade's #1 financial story. What happened? How did it occur? And how can we prevent similar crises from happening again? Dr. Mark Zandi answers all these critical questions - systematically, carefully, and in plain English. Zandi begins with a fast-paced "history" of the crisis: where it started, how it spread, and where the fallout has landed.

Next, he illuminates its deepest causes, ranging from the psychology of homeownership to Alan Greenspan's missteps. You'll watch the "flippers" at work and the real estate agents who cheered them on. You'll learn how Internet technology and access to global capital transformed mortgage lending, helping irresponsible lenders "drive out" good ones. Zandi demystifies the complex financial engineering that enabled lenders to hide growing risks and shows how global investors eagerly bought in, despite key warning signs. You'll discover how homebuilders contributed to the crisis, and how flummoxed regulators and policymakers failed to prevent it. Zandi offers indispensable advice for investors who must recognize emerging bubbles, policymakers who must improve oversight and citizens who must reduce their risks, so they can survive whatever comes next.

";"Every once in a while a book comes along that's so important, it commands recognition. This is one of them. Zandi provides a brilliant blow-by-blow account of how greed, stupidity, and recklessness brought the first major economic crises of the 21st century and the most serious since the Great Depression." - Bernard Baumohl, Managing Director, The Economic Outlook Group and best-selling author, The Secrets of Economic Indicators

Available now at your favourite bookstore!

The Coming China Wars: Where They Will Be Fought and How They Can Be Won, Revised and Expanded Edition (0132359820)

6 Jun 2008 16:18:02 GMT

For years, China has served as the "factory floor" for global production, driving down prices for consumers worldwide. But, unfortunately, China's rapid and chaotic industrialization has put it on a collision course with the rest of the world. The Coming China Wars was the first book to systematically cover all those conflicts: political, economic, and environmental.

Now, in this new edition, Dr. Peter Navarro has thoroughly updated the entire book. You'll find new chapters on the danger posed by China's flood of defective products and contaminated food; China's dramatic military expansion and the rising threat of a "hot war"; China's space program and its profound strategic implications; China's growing suppression of human rights and free speech; and much more. The coming China Wars will be fought over everything from decent jobs, livable wages, and advanced technologies to strategic resources...and eventually to our most basic of all needs: bread, water, and air. Unless all nations immediately address these impending conflicts, the results may be catastrophic. Like the First Edition, this book demands that we think much more deeply about how to stop the coming China Wars, laying out hard choices that must be made sooner rather than later. This new edition offers even more policy recommendations, including original contributions from several of the world's most important China experts.

"The Coming China Wars has a wealth of fascinating information about the impact of China on the world and the perils it creates. Because of China�s great importance, this is a book we should all read." - D. Quinn Mills, Harvard Business School.

Available now at your favourite bookstore!

Gene Marcial's 7 Commandments of Stock Investing (0132354616)

1 May 2008 19:05:19 GMT

The stock market is a convoluted and unpredictable system that easily confuses investors. As a result most people are told to develop an investment strategy that is based more on safety than on achieving a high return. By doing this they give up a lot of additional profit. This book introduces seven effective, money making, counterintuitive strategies, gleaned from over 25 years of experience picking and analyzing stocks that contradict widely-held myths in the market and help investors make better more profitable investing decisions. Gene G. Marcial introduces a new world of uncharacteristic, contrarian ideas that will change your way of thinking about stock investing. In addition, he opens up the secret, mysterious world of corporate and market insiders, and shows how to track them down, emulate their investing ways, and profit from their lucrative strategies.

"Few stock pickers can outperform the market but Gene Marcial has bested the indexes for the last ten years" BusinessWeek.

Available now at your favourite bookstore!

It Starts with One: Changing Individuals Changes Organizations (0132319845)

11 Mar 2008 18:16:03 GMT

Between 50-70% of organizational change initiatives fail. This means that many normally successful, motivation, and determined managers are nonetheless struggling to lead change effectively. This is because most managers mistakenly believe that organizational change is brought about by changing aspects of the organizations, such as its structure, IT infrastructure, or compensation systems. The reality is that organizations change only as much or as fast as individuals change. However, to change individual behaviour, you first have to change the mental maps that guide that behaviour.

There are three "brain barriers" that managers must break through if they are going to start, build up, and sustain needed change. These barriers cause people to fail to see the need for change, to fail to move even when they see the need, and to fail to finish even after they see the need and make some initial moves. In It Starts with One, the authors outline both the causes of these three barriers and the tools and techniques for breaking through for success. This new edition includes more discussion of the challenges of making personal changes in order to lead strategic organizational changes. In addition, it focuses more on the challenges of leading change in an ever globalizing environment. The books approach means that the solutions the authors propose are always backed up with practical tools leaders can put to use immediately.

Available now at your favourite bookstore!

Competing in a Flat World: Building Enterprises for a Borderless World (0132332906)

3 Oct 2007 15:42:39 GMT

In the "flat world," everything changes…above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it�s done, from the company that pioneered "flat world" success, Li & Fung, which produces more than $8 billion in garments and other goods for the world�s top brands and retailers—without owning a single factory.

Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they�ve replaced "old-fashioned" infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for "network orchestration," described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network.

Compete "network vs. network"—and win!
Create a "big-small" company that combines scale and agility
Forge loose-tight relationships with suppliers
Balance control with empowerment, stability with renewal
Manage the "bumps" in the flat world—from politics to terrorism

Visit the authors' website: www.competinginaflatworld.net

Available now at your favourite bookstore!

What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands (0132277425)

26 Sep 2007 18:49:40 GMT

Storytelling is a universal human activity. It is universal in that every society, at every stage of history, has told stories. It is human because stories are how people tell each other who they are; where they came from; how they are different from their neighbors; what they worship; and what they believe. Stories capture a people's memory of their past and their hopes for the future. Businesses tell stories all the time, but without the discipline of the trained storyteller. Storytelling has a wide variety of business applications, many of which go all but ignored today. In a commercial world where consumers are bombarded by a multitude of often conflicting stories, and where they are no longer satisfied with being members of a passive audience, it is more critical than ever that formal storytelling be adopted as a business tool. Not only do today's storytellers need to know how to craft a story, they now carry the added burden of crafting a context for that story, providing a back story that makes their main story credible. What's Your Story? offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.

Available now at your favourite bookstore!

Capitalism at the Crossroads: Aligning Business, Earth, and Humanity, 2nd Edition (0136134394)

23 Aug 2007 16:00:01 GMT

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at a crossroads, too: finding new strategies for profitable growth is now more challenging than it has ever been. Both sets of problems are intimately linked. In this book, readers will learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. This new edition provides a roadmap for creating profitable businesses that improve quality of life and protect the environment and is completely updated with new, expanded coverage of climate change, energy and terrorism. Contains new, expanded profiles of over 20 companies, including GE, WalMart, DuPont, Unilever, S.C. Johnson, and Grameen Telecom who are following this new business model.

Available now at your favourite bookstore!

Cocktail Economics: Discovering Investment Truths from Everyday Conversations (0132432730)

10 Aug 2007 16:21:25 GMT

Victor A. Canto�s Cocktail Economics uses simple, plain-English explanations and real-world analogies to teach today�s most proven, profitable investment strategies. Canto reveals exactly how the economy affects markets - and how to "read" business cycles so you can profit from every shift in the business cycle. Among the topics covered: using elasticity to invest in the right industries and companies; investing internationally in the age of globalization; transforming price data into usable market "signals"; anticipating the impact of regulations and taxation; and more. One step at a time, Canto shows you how to define your benchmark portfolio, then use above-average asset allocation to "tilt towards success." From start to finish, Canto�s focus is practical, and his goal is simple: outstanding investment results.

Available now at your favourite bookstore!