Pearson Technology Group Canada: Announcements relating to our Business and Lifestyle Titles

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation (9780137031658)

05 Mar 2009 10:27:45 GMT

Efficiently rethink your operating model to boost performance of what is most valuable to you and your customers!

It’s a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route “why are we going this way?" it usually doesn't matter “how” you get there. This “how” trap also takes place at work, people intertwine “how” they do their job with the outcome of “what” they are doing that sometimes obvious decisions are masked, and missed.

We know how to focus on process: the how of business. That’s why this book shows that we’re leaving so much value on the table and that’s what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your “hows” to expose what does and doesn’t need attention. You’ll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (0137144172)

05 Nov 2008 06:00:26 GMT

Grab your audience in 30 seconds...and never let go!

In this fully updated Second Edition of Presenting to Win, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action! Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all -- and tell compelling stories that focus on what's in it for the audience.

Drawing on dozens of real case studies, Weissman shows how to identify your primary goals and messages before you even open PowerPoint; stay focused on what your listeners really care about; and capture your audience in the first crucial 90 seconds. Weissman covers all the practical mechanics of effective presentation: finding your flow...communicating visually...writing better slide text...making your numbers... using graphics...practicing aloud...customizing for different audiences...presenting online...and much more. This new edition has been updated and redesigned throughout, and includes brand-new information about presenting with the latest technologies.

One thing hasn't changed, however: Weissman's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Ask his clients, the leaders of the world's greatest companies: Presenting to Win works!

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Coming Soon - Are you a Stock or Bond (0137127375)

05 Sept 2008 06:00:26 GMT

A new and effective way of thinking about financial planning that helps people more feel more secure and effective in their financial decision making.

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YouTube for Business (0789737973)

25 Aug 2008 16:22:26 GMT

To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan-and drive traffic to your company's website.

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner's Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started." - Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets and Strategies

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Is It Safe? Protecting Your Computer, Your Business, and Yourself Online (0789737825)

6 Jun 2008 16:22:26 GMT

Today's security problems are more social than technological in nature; recognizing this, Is It Safe? differs from previous-generation Internet security books by focusing more on the social aspects of online security than purely the technical aspects. Yes, this book still covers topics such as anti-virus programs and spam blockers, but it recognizes the fact that today's online security issues are more behavioral in nature -- phishing schemes, email scams, and the like. It even deals with the controversial issue of online surveillance, including that by the government, and offers advice for how to avoid being tracked by any individual or agency online.

Michael Miller has written more than 80 nonfiction books over the past two decades. His best-selling books include Que�s YouTube 4 You, Googlepedia: The Ultimate Google Resource, iPodpedia: The Ultimate iPod and iTunes Resource, and Absolute Beginner�s Guide to Computer Basics. He has established a reputation for clearly explaining technical topics to nontechnical readers and for offering useful real-world advice about complicated topics.

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A World of Wealth: How Capitalism Turns Profits into Progress (0132350009)

1 May 2008 19:06:29 GMT

This is a book about economics that avoids charts and graphs and dull discussion. This is a book about money, wealth, power and society. It explains contemporary issues from a capitalist perspective and provides historical depth for understanding the issues. Throughout history people have tried many ways of building wealth and driving progress. One has consistently worked best: capitalism. This book explains why free markets and free enterprise are so successful, and demonstrates how they offer the best solutions for today's most challenging problems

Long-time Barron's editorial page editor Tom Donlan starts by explaining why markets are such efficient allocators of wealth, income, labor, goods, and everything else. It's possible to imagine kinder, more just, more equitable outcomes than markets deliver, says Donlan, but it's virtually impossible to engineer those outcomes without creating disastrous consequences. Then, one issue at a time, he focuses on the greatest challenges facing America and the world. Donlan reveals what economic history teaches us about poverty, inequality, taxes, globalization, trade, immigration, energy, health care, retirement security, and population growth -- and how we can harness the power of free markets to address these challenges today. Donlan has written the year's most compelling, engaging, passionate book about money, wealth, power, and society -- and the most powerful case for capitalism in a generation. p>

"The author brings to the table a healthy skepticism of the conventional wisdom, an admirable ability to separate fact from fancy, and an undisguised repugnance for the mumbo-jumbo that�s the curse of so much commentary on anything to do with economics or investment. A World of Wealth is not only a lively read, but an exceptionally enlightening and rewarding one to boot." Alan Abelson, Barron�s Columnist.

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OutSmart!: How to Do What Your Competitors Can't (0132357771)

11 Mar 2008 18:51:45 GMT

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Outsmart! he�s doing it again. This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today�s best high velocity companies, he identifies eight powerful ways to compete in even the roughest marketplace. You�ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.

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Funky Business Forever: How to enjoy capitalism, 3/e (0273714139)

3 Oct 2007 15:45:02 GMT

"In a world of suits, Nordstr�m and RidderstrSle's message is refreshingly different." Business Strategy Review, 'The Greatest Business Books of All Time'

"Funky Business- the groovy bible of modern business philosophy." Red Magazine

"Could barely, literally, put down Funky Business." Warren Bennis

"It will transform your brain." Customer Management

THE INTERNATIONAL BESTSELLER THAT PUTS THE FUN(K) BACK INTO BUSINESS. FOREVER.

Funky Business: no business book is more stylish, or more funky. Now it�s back and it�s more funky than ever. Funky Business Forever casts a penetrating glance back over its shoulder to see how many of its predictions came true and turns a piercing gaze on the future to see where funky business is headed next. What�s new? What�s different? How will we be living, working, thinking tomorrow?

Dip into this inimitable and exuberant gallop through the big issues of today and see what the original funksters, Nordstr�m and RidderstrSle, have to say about capitalism, the economy, politics, technology, the environment, talent. Always provocative, always controversial, their ideas may make you laugh, shout, grind your teeth, nod your head, pull your hair out, but one thing�s for sure, they�ll make you think. And they might even make you more funky ...

BUSINESS AS USUAL? FUNK THAT.

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Invest Like a Shark: How a Deaf Guy with No Job and Limited Capital Made a Fortune Investing in the Stock Market (0132213087)

26 Sep 2007 18:55:32 GMT

Individual investors can run circles around the "whales" of Wall Street, if they invest like a shark! In Invest Like a Shark, Jim "Rev Shark" DePorre reveals how to maximize the most powerful advantages as a small investor: speed and flexibility. Readers will learn when to attack, how to move aggressively, how to stay flexible, and when to swim away in the face of danger. These disciplined investment techniques helped DePorre build a tiny nest egg into a huge fortune and transform his life. Users of TheStreet.Com or RealMoney.com already know DePorre: his column is second in popularity only to Jim Cramer himself. And they may know his personal story, too: how he lost his hearing, career, and marriage... turned to online investing out of desperation, and succeeded beyond his wildest dreams. Now, in this fast-paced book, DePorre shows how they can do it, too. Discover why "buy and hold" may be the most dangerous thing and why active trading can produce better results with less risk. Learn how to stay in motion, always looking for the "next meal"... move fast when there's "blood in the water"... follow trends and feed on a frenzied crowd... make the most of technical analysis and small caps... grasp the tremendous power of cash... profit from other investors' greed, fear, euphoria, despair, and stupidity. Stop settling for mediocre results: invest like a shark, and take a bigger bite!

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Persuasion - The Art of Influencing People (0273712993)

23 Aug 2007 16:00:09 GMT

We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change in behaviour or attitude in others, and how success you are depends on how persuasive you are. Success in persuasion is down to a combination of self-assessment and situational assessment - being aware of what's going on inside you and happening around you. Persuasion exposes the set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity.

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We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (0132244799)

10 Aug 2007 16:24:00 GMT

Emerging social networks will rewrite the rules of business. This is the message heard that in leading-edge books like Wikinomics and Naked Conversations. Now, discover exactly how to use social networking and community in business, driving better decision-making and greater profitability. We Are Smarter Than Me is itself the product of an extraordinary collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what works, and what doesn't, when building community into decision making and business processes. They share powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond, along with rules for effective community building. Learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter Than Me will help transform the promise of social networking into profitable reality.

Pre-order now at your favourite bookstore!